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Wednesday, November 18, 2009

Free Advertising for Small Business

One easy source of free traffic are Classified Ads.

Your daily promotions should include posting your ads to a list of free classified ad sites.

Tips:
The ingredients to a compelling classified ad are:
- Grab the reader's attention
- Interest your reader with something that appeals
- Arouse with a catch-phrase that makes him "desire" the product
- Demand that the reader act immediately

These are the ingredients of any good classified ad - Attention - Interest - Desire - Action. Without these four ingredients skillfully integrated into your ad, chances are your ad will just "lie there" and not do anything but cost you M0NEY.

Submit your Ads for Free: Free Classifieds for Small Business

Thursday, January 17, 2008

Increase traffic using "Ping".

Pinging service is the most popular and easy way to let major server know that you have updated content in your blog, thus pinging your site/blog can help you increase traffic to your blog/site.

Some of the most popular pinging services are listed below:

http://pingoat.com/
>>>Pingoat offer pinging to plenty of server. Using pingoat can help you ping a lot of server in a few seconds only. The disadvantage is that you are allow to ping the same address only once per day.

http://www.pingomatic.com/
>>>Ping-o-matic offer good pinging service. You can Bookmark the result page of the ping and when you want to ping when you update your site. Just click the Bookmark address and it will ping automatically. No Need to re-type yur site address and site name again.

http://kping.com/pings/ping.php
>>>King Ping is another good pinging service. It also ping a lot of server at just a few second.

http://www.ipings.com
>>>iPING is very easy to use and fast.

http://ping.feedburner.com/
>>>Ping Feedburner can notify Feedburner about your updated feed.

JAPANESE SITE:
http://blog.goo.ne.jp/xmlrpc

http://www.blogoon.net/ping/

Allow French Blog Pinging only
http://www.weblogues.com/

Others pinging services:
http://www.focuslook.com/ping.php?url=http://www.yourblog.com
http://www.holycowdude.com/rpc/ping/

Friday, November 2, 2007

ATTRACT VISITORS TO YOUR BLOG OR WEBSITE

TOO MANY WEB MARKETERS work on the if-you-build-it-they-will-come model. They won't. Once you build a Web site you must give them a reason to come. A Web site is a passive form of marketing: providing a signboard which points visitors to your products and services. To be most effective, a Web site should be used in conjunction with seven active forms of marketing which we will examine briefly in this article. Just how do small business people on a limited budget entice visitors to their Web site?
First, advertise your Web site to Web search engines that index the Web, such as Yahoo, Lycos, WebCrawler, and InfoSeek. The actual registration process can be deceptively simple. A service called SubmitIt! (http://www.submit-it.com) provides a way to submit information to approximately 15 of the most important indexes. If you do this late at night when Internet traffic is at its lowest, you can transmit your business's on-line address and description to all of these within three-quarters of an hour. Done right, a person who is seeking a consulting engineer in Northern California with experience in large electrical systems will quickly locate your name. Widget customers will be able to pick you out from the increasing crowd of on-line vendors.
The danger is that the untutored can construct a carelessly-written 25-word or 200-character marketing description that blows their opportunity to be seen by vast blocks of potential customers. These 25 words must be written to include the chief keywords by which customers would locate you. If you want to change your description in a month or two, it takes much longer than an hour to contact each of the services separately, and then convince or nag them into making changes.
You can pay modest amounts to several services to perform this important task for you. For example, my company, Wilson Internet Services, offers as part of our website packages to carefully register your Web site with the most important indexes.
2. Second, you must give them a good reason to come. A tried-and-true marketing approach is to offer something of value for free. A number of well-financed corporate Web sites offer an entertaining fare which changes constantly. While most small business Web marketers can't afford to compete, you can afford to offer valuable information. If you take the time to provide up-to-date information about your industry, for example, you'll find people returning again and again to your site, each time increasing their chances of doing business with you.
3. A third approach is to find industry-wide linking pages and negotiate reciprocal links to and from their Web pages. Your trade association probably lists members. Several on-line craft centers, for example, offer free links to other crafters. If you are a hotel, be sure to get a link with "All the Hotels on the Web" Consultants will seek links with The Expert Marketplace, or try for a listing in the Virtual Trade Show. The entire list can seem endless, but specific for each industry. Surf the net enough to find which are the key sites for your field, and then seek links there.
4. A fourth method is to purchase Web advertising--usually a rectangle ad with a clickable link to your site on a carefully-selected, high-volume Web site. A certain percentage of their thousands of visitors will explore you Web site, and hopefully like what they find. A whole industry has sprung up to act as brokers for such ads .Small business people will need to find ways to test the effect of specific ads on the bottom line, perhaps by sending people from each ad to a different Web page "front door" so you can monitor traffic from each ad.
5. A fifth important way to let people know about your Web site is to become active in several of the thousands of Internet news groups and mailing lists. Find the groups that are most likely to be frequented by your potential customers--groups can be very narrowly targeted--and join in the discussion. You might find groups that relate to your industry by doing a bit of research with DejaNews (http://www.dejanews.com), which searches messages about particular topics or companies voiced in thousands of news groups and mailing lists.
"Lurk" for a few weeks so you understand the particular culture of the group you are targeting. Then find ways to add constructive comments to the discussion. At the bottom of each message include a "signature"--a 4- to 8-line mini-advertisement with your product, phone number, and Web address. Every time you contribute to the discussion, your mini-ad is seen by hundreds. You'll find considerable fruit this way, but like anything, it comes in response to hard work and persistence. Resist the temptation to send bulk e-mail messages to dozens of news groups--"spamming" in Internet parlance. People do it, but while it may bring customers, it doesn't offer the solid reputation and respect which will build your business in the long run.
6. Sixth, make your Web site part of one or more of the many "malls." Businesses in physical shopping malls benefit from the traffic flow of multitudes window shopping. The same can be true on-line.
Some malls only include businesses who subscribe to a particular Internet Service Provider (ISP) or pay a fee or percentage of their gross revenues. Others take any business that fits their particular criteria. Dave Taylor, for example, developed The Internet Mall (http://www.internet-mall.com/), a collection of upwards of 30,000+ businesses that meet under one roof. The mall is illusory, however, since businesses in the mall are hosted on separate ISP sites all over the world. Perhaps the largest mall, if you will, is Yahoo (http://www.yahoo.com), which doesn't charge anything, but gets its revenues through advertising. Make sure you have a good link there.
7. Finally, include your e-mail and Web addresses on all your company's print literature, stationery, and display advertising. If people believe they can find out more about your products or services by looking on-line, many will do so.
There you have it, seven important ways to increase traffic to your company's Web site. If you use most or all of these forms of marketing, the chances are that two years from now you'll be bragging about your foresight in developing a Web site when you did, rather than trashing Web marketing as just another fad where you threw good money after bad.

Posted by ONLINE MONEY Guru

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Saturday, October 20, 2007

Membership Websites; What’s The Catch?

Membership Websites; What’s The Catch?


It’s the dream - a steady and reliable income from the Internet that you can count on, month after month. Forget flaky search engine rankings and ever-improving algorithms designed by uber-nerds to induce stress, anxiety and frustration in online marketers.

On the face of it membership websites seem to offer the holy grail that is residual income. Unfortunately there’s a catch. Oh, there’s always a catch.. but you knew that. We all bloody know that. Membership websites just aren’t that simple.

I’m considering starting up a couple of membership websites later in the year and I’ve been doing a lot of research on the subject a long with a lot of head scratching. It’s far more complicated than it seems on the surface.

Members will not stay with you forever

The first thought I had when thinking of membership sites was ‘If I have 1,000 members paying $10/month that’s $10,000 in revenue each month. Fantastic!’.. this however, while exciting to imagine, is not the reality when you dig in to it all.

The fact is, members that sign up will not last forever. At some point they will unsubscribe or simply not wish to use the service any longer no matter how great your content or website is. This goes for any membership site meaning the income isn’t that steady after all, and there will be an average life-time value of each paying subscriber.

So much for the dream of residual income. What you’re basically doing by running a membership site is instead of selling a product one-off for $27, you’re hoping to extract a larger amount off each member over a longer period of time. Let’s say $67. This means you can either spend more money to acquire members or a similar amount and earn more off them than you would of selling them a single one-off product.

That’s the primary catch over with; don’t be fooled in to thinking you can relax once you have a level of paying members. They will drop off at a certain rate each and every month, meaning your income dwindles unless you’re actively promoting and advertising for new members. This is a complicated process to keep a track of as you would need to know:

Average number of months members subscribe
Acquisition cost of each member
The average value of members
Finding out the above figures will take months and hundreds of members, meaning cost, time and effort before you even know if the membership site you’re running is even profitable! Of course, if you’re acquiring members via free methods of advertising and creating the content for your membership site yourself, this isn’t a problem and it’s all gravy. That probably isn’t going to be the case though, so let’s look at the costs in creating content and break even examples.

What to create a membership on

Personally I believe if you’re asking people to subscribe at a monthly fee, you must look at targeting groups who you definitely know can afford to pay monthly. While a teenager who wants to make money may be able to afford The Rich Jerk e-book from the money he received for his birthday for a special one-off price of $9, they certainly couldn’t pay $9 the month after, and again after that.

I would look at markets such as investment, stocks, gambling, leisure, sports which are expensive to play etc and markets that generally attract the wealthy or people will money to spare but also includes an active interest and not a flash in the pan hobby they may not care about in a few weeks - common sense tells us this will reduce drop-off rates and increase the length members are subscribed to your membership website.

The cost of content creation, membership fee’s and your break even point

Alright, you’ve chosen your market and decided to offer personal advice as you’re a successful stock trader with a record to back it up. People want your tips and are willing to pay you $19 per month for them.

You can either create the content yourself and offer articles, videos, presentations and audio, or out-source the work to a knowledge writer or someone in the industry. Let’s say you want to focus more on advertising your website and would prefer someone else to create the content - costing $650/month for 5 original articles, 2 stock tips and a video presentation that includes time-frames of stocks and some general advice.

Charging members $19/month you would require 34 paid and current members just to break even - and that’s not the actual reality, as the cost of acquiring those members must be factored in before you’re breaking even. This can be worked out after your first handful of members, here’s an example:

Let’s say you spent $300 on an Adwords campaign in the first month targeting stock and investment keywords which got you 1,200 clicks costing $0.25 each, and there was a click to membership ratio of 3% - 36 paid members. That’s an acquisition cost of $12.50 per paid member, meaning the first month the statistics where:

Cost to create content: $650
Cost to acquire 36 members: $300
Initial revenue from 36 members: $684
Revenue after acquisition costs: $384
Overall profit after cost to create content: -$266 (negative profit)

Did I mention there was a catch?

Ok - let’s say in month two you increased your spending on Adwords and paid 0.25 again but for 5,000 clicks. That’s $1,250 to acquire another 150 paying members.

Assuming no members from month one unsubscribed you now have a total of 186 members paying $19/month.

Month 2 statistics:

Cost to create content: $650
Revenue from month one subscribers: $684 (pure ‘profit’ now from these members)
Revenue after acquisition cost of month two subscribers: $1,600
Balance carried over from month one: -$266

Overall profit in month two: $1,368
Now we’re getting somewhere and breaking even - wohoo.

Ok, that’s all for now - I made my point and I’m tired as hell. I will be posting a part 2 for this as it really, really demands one. In part 2 I will look at making more revenue off the back-end, membership site software, hosting, payment processors and more…

From: gadood.com

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Sunday, September 16, 2007

How To Spot An Affiliate Marketing Scam

Everyone's seen them - the websites that promise they'll make you money. All you have to do is give them your money first! Some of these sites are genuine, and really can help you earn money from the internet. But many - maybe even most - are scams.

Pretty much everyone hates scammers. You might have a reason yourself – have you ever lost money to one? Genuine affiliate marketers hate them because they make people suspicious and less likely to trust – and therefore less likely to believe what the affiliate marketers say! The only way to stamp them out is to starve them of what they want: your money.

But how do you spot a scam? It can be very difficult. The best scammers, the ones that make the most money, are identical in appearance to legitimate sellers. But most aren't that good. Most can't be bothered. Scammers, after all, are lazy. They can't be bothered to make a living honestly, so they do it by cheating instead.

And while it's probably impossible to stay completely safe (there is always an element of risk when you buy something, after all, online or off), there are some things you should look for when visiting a website. It will take a little extra time, but it might well save you money.

The first thing to always, always check is contact information. Is there any? If not, run! A genuine seller will want you to be able to contact them – after all, you might want to offer them more money! Or you might have a question you want to ask about their product before you buy. Genuine sellers will be happy to answer – scammers just want to hide.

If there is contact information, look at the e-mail address. Is it free? There's nothing wrong with that by itself, but remember how easy Yahoo and Hotmail accounts are to set up. They're also more likely to be blocked by spam filters. A paid-for e-mail address means a higher chance this person is legitimate.

Second, check the small print. Is there a disclaimer? Genuine sellers realise that their product will not be able to help everybody – no product can – and that there is a chance you'll be disappointed. As such, they'll add a disclaimer saying so. They'll also have a money-back guarantee. Of course, the words 'money-back guarantee' are no guarantee of anything - typing something doesn't make it true, and the words alone don't mean you'll get your money back. But they're a step in the right direction.

Third, have a quick exploration of the site. What other websites does it link to? Reputable sites won't be happy about scammers linking to them – and scammers probably won't want to let reputable sites know they exist. After all, if the wrong person finds out the scammer could find themselves in court - much of what they do is against the law. Scam websites tend to be small – often just one page. Genuine websites have more content, and therefore more pages. A small website isn't proof that you're being scammed – but it should make you wary.

A final thing to check, and this is one of the main things that gives scam sites away, is the testimonials. They're supposed to reassure you, convince you that the product is worth buying. You can use them you work out whether you're being scammed or not. Read them carefully. Do they sound natural, like something you might write? Or do they sound like a continuation of the sales pitch? The latter is a sign that they're probably fake. Also look at their photographs – and this goes for all the photographs on a site. Do they look professional, like they could belong in a catalogue? Or do they look like ordinary snapshots? The more professional they look, the more likely they are to be fake.

It is possible to avoid the vast majority of scammers. You have to be careful, take your time when reading a website, and not rush into anything. Don't get carried away by a sales pitch! If they're genuine, they'll still be there tomorrow – and still at the same price, whatever they might say!

The only way to defeat scammers is by preventing them from making a profit. So in future, be careful – don't give your money away!


Article Source: http://www.afroarticles.com/article-dashboard

About The Author: Anita Buchan is a full-time affiliate marketer who now wants to help others become a success. For genuine affiliate marketing opportunities and free resources visit www.dont-get-scammed.biz

P.S. Great web promotion apportunities:

Free Classifieds for small business

Web Site promotion for webmasters

Wednesday, August 22, 2007

7 Tips for Effective Reciprocal Linking

Reciprocal linking...does it work? Yes it does. One can debate the value of reciprocal linking compared to other linking strategies. And without a doubt, one way links far outway the value of a reciprocal link. However, if done correctly, reciprocal linking can be a powerful SEO strategy for your website.


Tip #1
Search for reciprocal links from pages that have a Google PR equal or greater to your own. By doing so, you are enhancing the quality/value of the reciprocal link improving your overall success in the eyes of the search engines - especially Google. The higher the Google PR the more valuable the link becomes.

Tip #2
Exchange links only with sites that are related to your site/industry in some way. For example, don't link to web sites about athletic clothing if you're selling hardware. Sites that you're exchaning links with need to be contextually relevant. When they are, you earn extra points in the eyes of Google and other major search engines.


Tip #3
Make sure that your anchor text, the text that comprises your link contains your keywords. This is one of the most important aspects of linking. For example, a link to my primary site should look like this: "Internet Marketing Expert Marketing Secrets" instead of "www.marketingscoop.com". Doing so will signal the search engines with the specific keywords that you're optimizing for. This enhances your search results when someone searches on your keywords or keyword phrase.


Tip #4
Your links page should never include more than one hundred links. Keeping your link quantity below one hundred ensures that search engines do not discredit the value of your site or challenge it as SPAM. One way to include more than one hundred links to to create a mini-link directory. Develop categories and group your links appropriately.


Tip #5
Check your partner's websites on a regular basis to ensure that they are still linking back to you. Often I've exchanged links with a site only to find that they removed the link back to my site only days after the exchange. You can do this manually or utilize software to do it for you. There are a variety of options out there. No matter how you validate reciprocal links, check them on a regular basis.


Tip #6
View the title of the links page where your link will be placed. You can do this by visiting the link page and then pressing "view" on your browser menu bar. Then select "view source code" and find the meta tags. The title tag should include keywords relevant to your site. It doesn't have to, but if it does, the more valuable it becomes.


Tip #7
Quality over quantity. When you being the process of building reciprocal links for your website, go for quality over quantity. Once you get started, you will undoubtedly have numerous sites looking for an exchange. If the sites don't meet your linking criteria, you must say no to the link exchange.


In summary, make sure your reciprocal link program includes relevant links that have an equal or greater Google PR. Check your links often and make sure not to include more than 100 links on your link exchange page. Follow these tips and you're well on your way to a successful reciprocal linking campaign. Lastly, be patient. The value of reciprocal links is most clearly seen over time.


* Michael Fleischner is an Internet marketing expert and the president of MarketingScoop.com, the Internet’s biggest source of marketing information and free marketing resources. He has more than 12 years of marketing experience and has appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit Marketingscoop.com for further details, marketing secrets, or more FREE reprint articles.

7 Tips for Effective Reciprocal Linking
By Michael Fleischner Marketing Expert, Internet Marketing Secrets*

Free Classifieds for Small Business
Website promotion for webmasters

Tuesday, May 15, 2007

Free Classifieds for Small Business

One easy source of free traffic are Classified Ads.

Your daily promotions should include posting your ads to a list of free classified ad sites.

Tips:
The ingredients to a compelling classified ad are:
- Grab the reader's attention
- Interest your reader with something that appeals
- Arouse with a catch-phrase that makes him "desire" the product
- Demand that the reader act immediately

These are the ingredients of any good classified ad - Attention - Interest - Desire - Action. Without these four ingredients skillfully integrated into your ad, chances are your ad will just "lie there" and not do anything but cost you M0NEY.

Submit your Ads for Free: Free Classifieds for Small Business